Buy, Consign and ‘Rent’ Stylish Maternity clothes
April 5th, 2015

When I was pregnant I often  wore my husband’s old XL sweatshirts and sweatpants. It’s not because I necessarily wanted to wear his “comfy” clothes all the time (that were way too big on me even with my growing belly) but it was because I would always seem to run out of maternity clothes. I would save my clean and fashionable maternity clothes to wear in public, and even then I would wear the same favorite tops and pants over and over again (I have the holes in my pants to prove it).  Let’s face it buying the good maternity clothes is expensive and time consuming; wearing an XL outdated sweatshirt in public is not always appropriate, especially if you have a special occasion to attend. Even with the plethora of high end stores that offer maternity wear I could not justify spending over $200 for designer maternity jeans. And what about those times you have a cocktail party to go? Don’t get me started on how difficult it can be to find the right maternity dress. I always wished that I could just “rent” or even buy gently worn some nice maternity clothes.  Didn’t anyone consign their fancy maternity clothes anymore? I even wrote an email asking if the the founders of the popular Rent The Runway company would consider expanding into (no pun intended) into maternity but they didn’t write back. You can only imagine how excited I was to learn about Bellies to Babies, a company that offers online maternity consignment and rentals!

stylish maternity clothes

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Dan Canfield is a visionary that gets pregnant women’s frustrations with buying maternity wear. In fact, he bought the business Bellies to Babies, a maternity consignment shop in Minneapolis and has big plans to grow the brand nationally. Bellies to Babies has began to offer a “rental” options and monthly delivery options– hooray! After moving from San Francisco where he was in the business of selling self branded home goods to ecommerce sites such as Amazon, his now fiancee and him are planning a family in the near future (yay! I see them enjoying a Supplet subscription in the future:).  Check out my Q & A with Dan below. He has big plans on expanding the Bellies to Babies presence!

Question: Why visit Bellies to Babies for consigned maternity versus any other online market? What sets you apart?
Answer: We are actually a resale concept, so we buy maternity clothing from women and pay them cash on the spot, so they don’t have to wait until their clothing sells to get paid. Unlike eBay and other online sites where you can buy used maternity clothing, we offer a 7 day return policy with free shipping both ways and screen each piece of clothing to make sure it is in excellent condition and appears to look just like new.

Question: Where should I tell my friends that want to sell their maternity clothing to go?
Answer: We not only buy and sell in our stores, we buy throughout the entire nation, all you have to do is reach out to us on (under the sell your previously loved clothing section) and we will send you a pre-paid shipping label and send you a check for the items.

Question: I was excited to learn that you now offer rentals of maternity dresses! Tell me a little about how that works and what styles and brands do best.
Answer: This is a new category for us as you said so we have yet to see how much potential there is, being maternity formal dresses are such a niche category. With that said, we offer 2 main brands, Olian and Maternal America. We have 8 styles right now and by far our 3 black dresses outsell every style 5-1. To rent online we make it simple, you order the style you like and the size, then we will send you 3 dresses (the size you ordered and one size larger and one smaller) then you just package them back up with a pre-paid label and ship them off when your rental period is over.

Question:  Bellies to Babies is creating a clothing line called Bellies. Tell me a bit about the collection. Is it a capsule or full line and what do you anticipate will be your biggest sellers?
Answer: We are really excited about this new line of clothing Yanira! We are launching Bellies with a limited selection (5 styles,10 colors) that have been tested and tested with expecting women to make sure sizing, fit, and style all come together to create a quality maternity clothing line.

Question: What is your main source of differentiation from other brands?
Answer: What makes Bellies like no other clothing brand in the world is our guaranteed buy back program. This allows expecting women to buy Bellies, wear it in style, then return it after pregnancy and earn money on each piece they send us. So we are taking our store and online model and leveraging it to our clothing line. Now, expecting mothers don’t have to worry about how they will sell their previously loved clothing, they just send it in and get paid after pregnancy! Of course the clothing has to be in good condition and in one piece, but all of that is laid out clearly at the time of purchase.

Question: What are your best sellers?
Answer: In terms of best sellers, we have had the most positive feedback on our black and teal maxi dresses.

Question: What are some of the biggest trends in maternity that you see right now in the industry as well as with your clients?Answer: The maternity industry has come a long way in terms of fashion over the last 10 years. Ruching is a huge trend right now, because of its form fitting look and comfort along with styles that mimic current trends like maxi dresses and leggings.

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